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I really think this video says it all. Many brands are kicking and screaming about this but like it or not is has been around now for quite sometime!

The last few frames hold the key messages:

- Rethink copyright
- Rethink authorship
- Rethink identity
- Rethink ethics
-Rethink aesthetics
-Rethink governance
-Rethink rhetoric
- Rethink privacy
- Rethink commerce

Macbook air

So why is it that nothing like this comes out form the CES in Vegas? I am not especially a MAC fan but geez they know how to get the message out there.